There’s a map for that: New Verizon ad one-ups AT&T

Forget "Can you hear me now?" Welcome in Verizon's new ad: "There's a map for that."
Image Credit: YouTube/Google Video

Though already the owners of an advertising campaign that became a catchphrase – can you hear me now? – Verizon has decided to go after AT&T’s. In a spot that ran during Monday Night Football on ESPN, Verizon took direct aim at the ubiquitous “there’s an app for that” iPhone ads, poking holes in AT&T’s 3G wireless network coverage. The claim, that Verizon offers five times the 3G coverage as AT&T, is supported by red and blue coverage maps. Verizon’s map shows a US overlaid with red coverage, with much of the South and Great Plains notably blanketed. AT&T’s coverage is blue, and noticeably more threadbare. (Though after last election season, wouldn’t blue have been a better choice for the home team?) The ad comes as a few notable chinks have formed in the AT&Ts iPhone’s armor. Single-carrier iPhone exclusivity is ending in Canada and Britain. Apple is likely seeing dollar signs as it considers dropping AT&T’s US exclusivity. Verizon and Google are teaming up. And let’s not forget the iPhone MMS update fiasco (that AT&T says was a great success.) Verizon is no-doubt looking to capitalize on all of these, hoping that even though it doesn’t have the handset from Cupertino, it can hook would-be iPhone buyers on more reliable coverage.

A copy of the ad, available in 720p HD, is embedded below.  Watch it and let me know what you think in the comments.

About The Author

Jamie is a co-founder and senior editor at Technigrated, covering all facets of the tech industry. In addition to working at Technigrated, Jamie is a Founding Partner of NBR Design Studio, a graphic and web design and hosting firm headquartered in Bethany Beach, DE.

2 Comments

  1. This is such a lie! AT&T has the superior 3G network. Verizon doesn't even use 3G; they use CDMA, which they market as 3G because they can't come up with a moniker that sounds cooler. I had Verizon and as a current AT&T customer I have experienced both networks, and AT&T has the better of the two. Not to mention that Verizon doesn't have any decent phones.

    Reply
    • Verizon doesn’t even use 3G; they use CDMA, which they market as 3G because they can’t come up with a moniker that sounds cooler.

      That’s where you’re wrong. 3G stands for 3rd Generation, which can be on GSM (AT&T) or CDMA (Verizon) carriers. So, in truth, one network may be better than the other, but can still call it “3G” if it’s their 3rd Generation. For instance, 4G is in the works right now. It’s the fourth generation of these network’s infrastructure.

      So, if Verizon has better 3G coverage, it doesn’t mean its faster. It just means it has rolled out 3G to more areas.

      Reply

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