Apple To Offer Subscription Content Through News App
Apple is working on adding subscription-based content to it’s News app, giving paid news sources another outlet to reach readers.
The change comes at an opportune time for news publishers, who rely on services like News and Facebook to reach readers, but gets between them and a paid subscription. The Wall Street Journal, for example, requires payment to read more than an excerpt of most of its articles, but publishes a few free full articles to Apple News every day.
Launched back in September, the News app succeeded Newsstand, in which users could read newspapers and magazines. According to October 2015 figures from Apple, nearly 40 million people were using Apple News. Apple also boasts partnerships with more than 100 publishers as of January 2016.