Windows Phone Commercial

Microsoft has taken the leap and for the first time is running TV ads for its Windows Mobile operating system.

The commercial highlights the fact that there is no identifiable “Microsoft Phone” and tries to meet that challenge by trying not to  focus  the phone in the ad but on the little apps that you can take with you on any “Microsoft Mobile Phone”.

The ad surely misses the boat and has been deemed a fail  by many blogs such as TechFlash who calls  it “downright strange” and lacking the impact of the successful Laptop Hunter series:

Am I missing something here? I’ve watched it three times now, and still don’t think it resonates. We’ve actually been impressed with Microsoft’s “Laptop Hunters” ad campaign — which appears to be making inroads against Apple — as well as some of the more recent Windows 7 ads. But this one is just downright strange.

Or Engadget who points out :

…this commercial — labeled with AT&T logos in the US but also running unlabeled worldwide — doesn’t seem to do a good job of pointing out that Windows Phone is a platform and not a device. In fact, if we didn’t know better, we’d think that the HTC Pure is, in fact, the “Windows Phone” — even though the dude in the spot is holding a totally different generic device.

Just as Microsoft has brought back the undeniably darling litttle bundle of “Happy”, Kiley to advertise it’s Windows 7 Operating System, this ad is just trying to be a little too cutesy. You see a  Justin Long (Get A Mac Commercial) wannabe leaving his house seemingly with a very sad group of lifesize Microsoft icons (also very Apple App looking) looking dejected. They assemble out on the doorstep where he turns and waves his generic phone (actually an HTC  Pure)at them with all of their icons on the screen (along with the AT&T logo). “Happy” ending! All of the lifesize Apps (also come to think of it reminiscent of the Fruit of the Loom Guys) jump into the compact car with him.

Here is the ad. Take a look and let us know what you think:

1 Comment

  1. I think it is a good ad. They could have used the Sony Ericsson Xperia X2, but I’ll forgive it. It is clever and it represents how universal the Windows Platform is. I also like the AT&T representation!

    Reply

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