ITN Christmas Channel on YouTube and iPhone

itn-xmasITN via its multimedia division,On, has teamed up with YouTube and Jerusalem Productions to bring the Christmas  Channel to the video-streaming site.The channel will feature over 200 origianal productions with topics ranging from cooking, toys, the meaning of Christmas, and pantomimes to TV.Most of the shows will have a religious theme .  A Small Miracle, a children’s animation first screened on ITV on Christmas Eve 2002 and Xmas Files, an animation which first broadcast on Five are two of such shows.

For the mobile among us,  channel will also be available as an iPhone app which it also hopes will promote the site. ITN will also support its Christmas Channell with ads centered around the videos.

Mark Browning, Commercial Director of ITN  said about the project:

This collaboration illustrates how organisations like Jerusalem Productions can engage audiences directly in the digital space by partnering with ITN On

With their support we can try out a whole host of exciting new video ideas developed by our in-house team of creatives. Through our relationship with YouTube and our success with existing iPhone apps, we look forward to generating millions of views from this set of originally commissioned content this Christmas.

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