Microsoft Launches Windows "Theben" Campaign
With six weeks to go until the release of the official WIndows 7, Microsoft (with the help of Crispin Porter & Bogusky)has begun a rather “cutesy” video to launch its new TV ad campaign. The semi-precociuos, 4 year old darling, Kylie(from the I’m a PC campaign)returns baby-talking her way into the hearts of would be Windows 7 (or Theben” as she cutely pronounces it) customers perhaps looking for finally a Windows OS that is as easy as a Mac to use. Hmm…Check it out and tell us what you think:
