Author: Nancy Raskauskas, Senior Editor

SXSW 2010 Interactive has come to an end and although we were unable to attend, we did catch on to some of the highlights, the major of which was definitely Monday’s Keynote speech by Twitter CEO Evan Williams. Note that Twitter was launched at XSXSW in 2007. Williams was to address our speculation about the future of advertising with Twitter. Keynote In 2009, and mainly through partnerships with Microsoft and Google, Twitter earned about $25 million in revenue. on Monday night Evan Williams announced a new platform for integrating Twitter ( features for websites. It lets users follow an account or columnist directly from their third-party site. For example, a user could follow a New York Times columnist riht from his or her byline. This helps solve Twitter’s “discovery” problem of finding interesting people to follow. Sites testing it now include eBay, Yahoo, and Digg (. It’s called “@anywhere”. The initial partners are Amazon, Yahoo, Bing, YouTube, Digg, MSNBC, ebay, The New York Times, Citysearch, meebo and Advertising Age. Williams never did get to the entire business strategy with his interviewer Umair Haque of the Havas Media Lab. He did go on about Twitter as a do-gooder and its quest for altruism ala Google.  Guess we will have to see what happens next in 140 characters or less. New Apps Of course there are always some cool apps and...